#38 Ngmoco

Ngmoco is short for next-generation mobile company, and in just over 18 months, its founders, mostly refugees from Electronic Arts, have lived up to that ambitious moniker. The 30-person company develops only for the iPhone and gives away its games, generating revenue from dozens of virtual goods and services layered into the apps. "We're building a platform, almost like Xbox Live," says cofounder Bob Stevenson.

The bigger the platform, the more in-app purchases, so Ngmoco opened up its network, called Plus+ (pronounced "plus"), to other game makers, who have adopted it because it allows players to challenge one another and post high scores on Facebook and other social media. The company says its games have been downloaded 16 million times since Plus+'s debut last summer.

	WHEN FOUNDED 2008	HEADQUARTERS San Francisco, CA	CEO Neil Young	NUMBER OF EMPLOYEES 30

Ngmoco

total revenues for most recent fiscal year
N/A

what the company is most famous for
Five of its 14 iPhone games have cracked the App Store's top 10.

why it's innovative
The company created a social network, Plus+, which allows gamers to challenge each other through social media. The platform is open to other developers. Plus+ games have been downloaded more than 16 million times.

web
http://www.ngmoco.com

blog
http://blog.ngmoco.com

facebook
http://www.facebook.com/ngmoco

twitter
http://twitter.com/ngmoco

YouTube
http://www.youtube.com/user/ngmoco

Fast Company
Ngmoco Socializes iPhone Gaming [December 2009]
The 10 Most Creative People in Video Games