Last year, Microsoft felt a tingle of cultural relevance it hadn't experienced since the 2001 Xbox launch. The source? Bing. Like Xbox, the new search engine first surprised a Microsoft-weary populace primarily by not sucking outright. Then it beat Twitter and CNN in page views. Google's 65% market share is still massive, but with Microsoft's new control over Yahoo's 17% piece of the search pie, Bing might just become a verb in its own right.
| NUMBER OF
total revenues for most recent fiscal year
what the company is most famous for
Windows operating system, which is on nearly 90% of all computers and handhelds.
why it's innovative
With its artful and elegant Bing, Microsoft is chipping away at Google's massive search market share.
Microsoft's Class Action [September 2007]