#40 Aldi Süd
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- 21. Gilt Groupe
- 22. Indian Premier League
- 23. PatientsLikeMe
- 24. Grey New York
- 25. BMW Group Designworks USA
- 26. Synthetic Genomics
- 27. FiLife
- 28. Frito-Lay
- 29. Alibaba
- 30. MITRE
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- 31. HTC
- 32. Diller Scofidio + Renfro
- 33. Firstborn
- 34. Sportvision
- 35. Ideo
- 36. Samsung
- 37. Glam Media
- 38. Ngmoco
- 39. VNL
- 40. Aldi Süd
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- 41. Fast Retailing
- 42. Huayi Brothers
- 43. Athenahealth
- 44. MVRDV
- 45. Alstom
- 47. Good Guide
- 48. Microsoft
- 49. Politico
- 50. Twitter
At a time when consumers are overloaded with choices, the discount supermarket chain has built a global empire by offering fewer: between 1,000 and 1,500 items at near-wholesale prices, versus a typical U.S. supermarket's 30,000 items. To keep costs down, its products are mostly private-label, and only cash and debit cards are accepted. Aldi Süd now operates nearly 4,000 warehouse-style spaces in 10 countries. It's set to open 80 new U.S. stores this year, for a total of more than 1,200.
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WHEN FOUNDED 1960 |
HEADQUARTERS Mülheim an der Ruhr, Germany |
CEO Presidents Jason Hart and Chuck Youngstrom |
NUMBER OF EMPLOYEES Private |
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Aldi Süd
total revenues for most recent fiscal year
Private
what the company is most famous for
Invented the "hard discount" category where a limited number of mostly private-label products are sold in warehouse-style spaces.
why it's innovative
By offering fewer, rather than more products, accepting only cash or debit cards, and offering near wholesale prices, Aldi has become a global force in the supermarket sector.
