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 <title>Fast Talk Response - </title>
 <link>http://www.fastcompany.com/fast-talk-response/fast-talk-response-588</link>
 <description>&lt;p&gt;Innovative but practical too: the Mac is a wonderful example of a &quot;total product.&quot;  &lt;/p&gt;
&lt;p&gt;As far as arrogance goes, doesn&#039;t the perception of arrogance come automatically to any company that, despite better products, has a small market share?  Think about it: when you assert the superiority of the Mac, you&#039;re saying that the great bulk of all computer users - those that chose a PC - are ignorant and uninformed.  Thus, it isn&#039;t surprising that people will think that Apple is arrogant.&lt;/p&gt;
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 <pubDate>Wed, 20 Feb 2008 11:01:38 -0500</pubDate>
 <dc:creator>Mark Brittingham</dc:creator>
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