Review: Mitch Joel and Six Pixels Of Separation - The First Post-Web 2.0 Marketing Book

DJ Francis — Thu, 08 Oct 2009 13:24:33 -0400

I attest that Mitch Joel's new book, Six Pixels of Separation, is the first (and best) post-web 2.0 marketing book.

When ROI Measurement And Actual Effectiveness Are Mutually Exclusive

DJ Francis — Fri, 03 Apr 2009 17:24:52 -0400

In the 2009 Social Media Marketing and PR Benchmark Guide (http://www.sherpastore.com/socialmediabmg09.html?9780), MarketingSherpa explains a conundrum marketers are facing in a web 2.0 world:

What do you do when the ability to measure your return on investment (ROI) is mutually exclusive to the effectiveness of a particular campaign?

Comment on Node ant

DJ Francis — Thu, 19 Feb 2009 07:55:15 -0500

Why I’m Qwitting You On Twitter

DJ Francis — Thu, 19 Feb 2009 07:41:06 -0500

Listen, it’s been great hanging out these past few months. Twitter feels like it’s hitting the mainstream and things are really heating up. And that’s the problem.

When I first started using the service, it was like I was listening in to the superstars of marketing, writing, and social media. I’d been reading their blogs for year, but now I was offered a glimpse into their real lives (OMG, Guy Kawasaki likes spam musibi!).

5 New Social Media Jobs You Will Fill In The Next 5 Years

DJ Francis — Tue, 25 Nov 2008 07:49:48 -0500

Social media has already changed business profoundly. If yours hasn’t, you are already behind the curve. If you have customers, their expectations regarding how they interact with businesses has likely already shifted dramatically.

So how will you deal with these changes in your business? They will surely impact marketing and legal, perhaps even I.T. But what else is on the horizon?

Writing Holiday Donation Emails E-Book by OnlineMarketerBlog

DJ Francis — Fri, 21 Nov 2008 15:52:17 -0500

Most membership organizations use the time between Thanksgiving and Christmas to raise money for the coming year. Many use email to ask their members to donate to the cause. And many organizations do this very, very badly.

I have written an e-book about writing holiday donation emails. These are the emails where organizations, especially non-profits, solicit money from their members. It is often the life’s blood of a membership organization.

I invite you to download the e-book:

The Rare But Vicious Attacks Of The Online Customer (And What To Do About It)

DJ Francis — Fri, 14 Nov 2008 08:13:48 -0500

I thought I had a marketing death-match for you. I had it all plotted out: Mitch Joel versus Hobson & Holtz. Battle of the marketing giants!

But, like so much that starts out grandiose in the mind, the premise quickly whimpered and died. Here's what happened...

Book Review: Secrets Of Social Media Marketing by Paul Gillin

DJ Francis — Mon, 13 Oct 2008 07:18:59 -0400

I read a lot for this blog and I try to pass along the books that I especially recommend. Some are simply must-reads if you're on the cutting edge of marketing and social media.

But it's rare that I quote a book more than a handful of times. If you read about a particular book on this blog more than a couple times, it means that it's a true resource for me - something I go back to again and again for guidance and ideas.

Customer Altruism: A Complaint Really Is A Gift

DJ Francis — Tue, 30 Sep 2008 06:57:30 -0400

It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our business) are unsatisfactory and often are requests to change our behavior.

People usually don't like being told how bad they suck.

But in business you have a responsibility to please your customers. In this effort, you may do market research, put out surveys, or request exit interviews. But what if you could hear all of feedback without paying for it?

Is Social Media Passing Your Business By?

DJ Francis — Thu, 04 Sep 2008 08:02:21 -0400

Social media - everything from Facebook to Digg to Twitter to Flickr - has been quickly snagging the attention of small business owners and employees of big companies across the world. The business applications for these tools are being explored and many are finding success.

But is this all hype? Are businesses really adopting these tools and, if so, why do they succeed (or fail)?