Fast Talk Response -

David Sherwin — Sat, 28 Jun 2008 01:28:03 -0400

They should be trying to mash a PSP or Nintendo DS into the phone itself. The iPhone (and most other phone manufacturers) really haven't tapped the gaming market... yet.

Comment on Node ant

David Sherwin — Sat, 28 Jun 2008 01:19:39 -0400

There won't be a major shift in the fashion industry until there's full disclosure on how much carbon and other materials are utilized in the production of the clothes themselves -- and factored into the buying decision of the purchasing public. Ecotagging and other methods of fostering production transparency for clothing are the only long term methods of encouraging sustainability onto a faddish market.
--David

Move Beyond the Gestural Interface... Give Your Phone the Finger

David Sherwin — Sat, 28 Jun 2008 01:16:41 -0400

Multi-touch, gestural interfaces are the new black. And for the next four to five years, they're the immediate future of our ever-evolving human/computer interactions. But for us designers, I'd like to project a little further into the future and discern an even more likely scenario: true sense integration on mobile and desktop computing devices.

WaMu's WTF Advertising

David Sherwin — Fri, 04 Apr 2008 03:12:22 -0400

Sometimes, when seeing an ad whizz by you on a bus, or hearing a spot on the radio, you can reach straight through the ad to the creative brief -- and in a good way. A creative solution to a well-defined business problem can have a sort of elegance that practically sparkles when you see it, brimming with energy.

This isn't one of those ad campaigns. I unveil to you: Whoo hoo! (See the TV ads on their microsite here.)

Fast Talk Response -

David Sherwin — Fri, 04 Apr 2008 03:01:22 -0400

No, and especially if you're working smart. There is no reward for staying late because of inefficiency.

Fast Talk Response -

David Sherwin — Sun, 23 Mar 2008 13:09:48 -0400

I think a better question to ask is: Why aren't telecoms taking more risks with the user experience on their handsets? There has been plenty of innovative talk about where mobile and smart phones can go in the near future. I think there is too much fear in extending some of those features into the market and being seen (initially) as novel. Novelty doesn't always equal sales.

Sorry, We're Clopen Source

David Sherwin — Sun, 23 Mar 2008 13:02:08 -0400

My brilliant colleague Carrie Byrne came up with the title of this post and the term. I'm just the messenger.

Clopen source is the spirit of open-source application creation -- crowdsourcing, product development by a vocal community, free sharing of information to encourage innovation separate of a technology provider -- with very strict boundaries that ensure the profit of the key patent-holders. The key boundary is the device that holds the applications.

Plotting the Impact of Creative Ideas

David Sherwin — Sun, 02 Mar 2008 12:09:01 -0500

See the visual models associated with this post at http://changeorder.typepad.com/weblog/2008/03/plotting-the-im.html

The wall has twenty or thirty sketches pinned to it, and you're in a big group of designers, account managers, project managers, and other creative types trying to determine which ideas make the cut and get executed for the big client meeting. The creative director turns to the group and says, "So, which of these ideas do you like the best?"

Channel Marketing + Sales = Branding

David Sherwin — Wed, 27 Feb 2008 01:00:33 -0500

I love it when marketing managers talk about how it's their job to help funnel leads to salespeople, and that they can't control anything after that magical transference of responsibility.

I also enjoy it when salespeople talk about how they spend too much time sifting through weak leads from those same marketing managers to close a sale.

Fast Talk Response -

David Sherwin — Thu, 21 Feb 2008 00:45:07 -0500

Not have children.

People seem to forget that the legacy you leave is a lingering footprint as well.