Racism in Social Networks

Marc Hausman — Sun, 11 Oct 2009 22:04:38 -0400

Are social
networks inherently racist? How about
sexist? Anti-Semitic?

The Forgiving World of Social Media Lead Generation

Marc Hausman — Sun, 27 Sep 2009 21:48:06 -0400

At Strategic Communications Group (Strategic), we have been
working on a social media marketing campaign that has surpassed all client
expectations when it comes to audience engagement.

Hitler, September 11th and Examples of Inept Brand Management

Marc Hausman — Mon, 07 Sep 2009 21:12:28 -0400

I have two wonderfully spirited sons who laugh, smile, play
hard and always (and I mean always) test to see where the boundaries lie. My wife and I quickly learned that good
parenting is all about consistency in rules and reaction.

Influence Shift Marches On

Marc Hausman — Fri, 31 Jul 2009 10:41:49 -0400

Influence Shift Marches
On

I suspect more than a handful of marketing and public
relations professionals wistfully yearn for the days when market influencers
fit neatly into well defined categories.

Bitter Taste for Social Media Insourcing

Marc Hausman — Wed, 15 Jul 2009 15:38:30 -0400

The California Tortilla I love has left me with a bitter
taste and a touch of indigestion. And it
has nothing to do with the food. Or my
views on their marketing.

The Sunny Side of Madoff

Marc Hausman — Wed, 24 Jun 2009 13:38:23 -0400

Although he turned out to be a liar, cheat, thief,
con-artist, swindler and all around charlatan, Bernie Madoff does present an
impressive list of admirable qualities.

The Quality vs. Quantity Question

Marc Hausman — Sun, 17 May 2009 21:29:36 -0400

Britain Got
Talent’s Susan Boyle belting out “I Dreamed a Dream” from Les Miserable garners
more than 50 million views on YouTube.
Ashton Kutcher’s entourage of Twitter followers tops a million. And Burger King’s quirky “Whopper Sacrifice”
promotion on Facebook leads to nearly 250 million people being defriended for a
free burger.

The Goodness of Social Media Portals

Marc Hausman — Mon, 04 May 2009 12:05:13 -0400

At
Strategic Communications Group (Strategic), we know we’re on a good path if 90
days into a social media campaign the client is happily frustrated.

Three Phases of Social Media Maturation

Marc Hausman — Mon, 13 Apr 2009 12:02:28 -0400

At
Strategic Communications Group (Strategic) we've been through the cycle.

A Tale of Two Entrepreneurs

Marc Hausman — Thu, 12 Mar 2009 22:52:43 -0400

Walking the
floor of a trade show exhibit hall is a marketer’s dream.