http://www.fastcompany.com/member_recent_content/96568 Member recent activity block for member profile page en http://www.fastcompany.com/fast-talk-response/fast-talk-response-260 <p>can you take a horse to the water and force it to drink ?</p> <p>Its the same thing, a genuine thirst for collective streams and crowd sourcing needs to be embedded in the ethos of the business model. Without that, they are doomed! With online communities the business gives control to the general public and thats a scary proposition !!</p> Sat, 09 Feb 2008 11:53:38 -0500 Peter Dawson 686674 at http://www.fastcompany.com