Share Nicely: Add Shortened URLs to News and PR

Jason Kintzler — Fri, 02 Jan 2009 13:32:23 -0500

Unless you're an SEO-type who relishes keyword content in your url, or a PR pro sending your news through a traditional wire service, a shortened url is a quick way to help your readers share your content. If you want your news article, blog post or press release to get viral why not make it easier on the reader by including a "pre-shortened" url?

Public Relations

Share Nicely: Add Shortened URLs to News and PR

Jason Kintzler — Fri, 02 Jan 2009 13:23:37 -0500

Dirty PR, Sexy Keywords and Outsmarting the Search Engine

Jason Kintzler — Sat, 20 Sep 2008 21:46:16 -0400

As I continue develop and build PitchEngine, more and more PR and internet marketing experts reach out to offer insight and sometimes even functionality to our web app. In a few short months I've discovered there is a lot more to media relations than the basics I grew up with. Gone are the days of writing a press release and sending it to the local newspaper or trade pub. These days, it's about more than a catchy headline and good writing. It's about keywords, SEO, digital assets and large scale distribution methods.

PR, Media and the Space Between

Jason Kintzler — Wed, 10 Sep 2008 19:10:29 -0400

The space between media and public relations is filled with gray, but we're learning very quickly that the more things change, the smaller that space becomes. Already, each of us has experienced profound change in our industry. I say that with confidence knowing that the readers of this blog have taken steps to engage and experiment beyond traditional industry thinking. Those who haven't will find out soon enough.

Journalists

Public Relations

PR, Media and the Space Between

Jason Kintzler — Wed, 10 Sep 2008 19:03:26 -0400

Journalists

Jason Calacanis' Retirement Could Save Newspapers

Jason Kintzler — Sat, 19 Jul 2008 14:38:46 -0400

A couple of weeks ago Jason Calacanis announced he was retiring from blogging. This, from a guy who many consider the catalyst to professional blogging. In his follow up email (re-posted here by TechCrunch), Jason details his reasoning and shares some insight into why he prefers the 'more intimate' approach.

Public Relations

Jason Calacanis' Retirement Could Save Newspaper

Jason Kintzler — Sat, 19 Jul 2008 14:36:30 -0400

Jason Calacanis' Retirement Could Save Newspaper

Jason Kintzler — Sat, 19 Jul 2008 14:34:30 -0400

Technology

Quit Your Pitchin'

Jason Kintzler — Sun, 13 Jul 2008 17:11:54 -0400

I read a tweet from a journalist/blogger yesterday who advised a budding public relations rookie not to pitch. In his words, "Pitch=Spam". Interesting take, right? So, how does this guy get his news anyway? I was quick to chime-in to the newbie and clarify, "progressive journalists understand relationships" and legitimate pitches will be heard.

Is AP Style Still Relevant?

Jason Kintzler — Sun, 13 Jul 2008 17:11:45 -0400

With social media becoming so prevalent, do AP guidelines for press releases still make sense? Will journalists insist them, or does it even matter now?

Public Relations