Is Twitter Ready for Prime Time?

Rich Brooks — Sun, 06 Dec 2009 15:03:03 -0500

There's been a lot of talk recently about Twitter's business model (or lack thereof), and how they plan on making money in the future, whether it will be through advertising, paid pro accounts, pay-for-features or some combination.

How (And Where) To Establish Your Expertise Through Social Media

Rich Brooks — Tue, 01 Dec 2009 21:53:51 -0500

People want to do business with experts; they want to feel like they’ve chosen the right person for the job. This reduces the risk in choosing a vendor and provides peace of mind. It’s your goal to establish yourself as an expert in your field.

Establishing your expertise and credibility is a two-step process: first you need to know the questions your prospects are asking, second is providing helpful, non-sales-y answers.

Book Review: Trust Agents

Rich Brooks — Sun, 15 Nov 2009 13:47:19 -0500

I've often said that the best book on social media marketing is Dale Carnegie's How to Win Friends and Influence People. Although Carnegie never updated his Facebook status, tweeted or even commented on someone else's blog, the lessons one can learn from that book can be used to win Facebook friends and Influence people on the social webs.

Comment on Node ant

Rich Brooks — Tue, 10 Nov 2009 09:42:54 -0500

As a Patriots fan who wasn't a fan of the "flying elvis" when he originally debuted, you have made me appreciate him all the more now.

Your Captain America / Evil Knievel / Up With America helmet might play well for a Madden knock-off video game, I'll keep my Flying Elvis, or even Pat the Patriot helmet, thank you very much.

And keep your damn hands off my clam chowder. You'd probably turn it red.

The Web Takes No Prisoners: The Death of Gourmet Magazine

Rich Brooks — Mon, 12 Oct 2009 23:27:12 -0400

You may have heard that Gourmet magazine will stop publication after the November issue.

How to Cash In on Your Passion: An Interview With Gary Vaynerchuk

Rich Brooks — Mon, 12 Oct 2009 08:41:13 -0400

Just in case this is the first time you you've used the InterWebs, let me introduce my guest.

6 Things Sports Teams Can Do with Social Media to Engage Fans

Rich Brooks — Thu, 01 Oct 2009 11:20:23 -0400

Monopolize Search Engine Results with a Blog and Social Media

Rich Brooks — Mon, 28 Sep 2009 21:22:52 -0400

A theme has come up recently as we work with some small business clients on

Should You Go to BlogWorld? An Interview with Rick Calvert

Rich Brooks — Wed, 09 Sep 2009 16:41:00 -0400

Rich: Today I’m speaking with Rick Calvert who is one of the founders of read more

Building a Better Blog with Denise Wakeman

Rich Brooks — Fri, 04 Sep 2009 12:56:34 -0400

Rich: I want to thank my guest, blogger extraordinaire, Denise Wakeman, whom I've
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