The age old question for men…. does size matter?

Mathew McDougall — Mon, 17 Aug 2009 10:56:22 -0400

I am sorry but this post is written in support for my male ‘brethren’ … a topic somewhat sensitive to the male ego and one not so openly discussed.

Digital Agencies of the Future: Darwinism at Work

Mathew McDougall — Tue, 17 Feb 2009 08:38:06 -0500

We have seen a rush from almost all agencies to ‘become’ digital as advertisers are more frequently wanting a digital component in their campaigns. The problem is a lot of the agencies that are claiming to be ‘Digital Marketing’ agencies often don’t have the knowledge or deep understanding to provide their clients with the best digital options. Being a digital marketing is not simply about being clever creatively any more or just brokering media buying . It’s far more than that.

Chinese Digital Marketing- Having an Integrated Plan in 2009

Mathew McDougall — Tue, 20 Jan 2009 01:03:04 -0500

Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business threats.

Reflections on 2008: The Journey of the SinoTech Group

Mathew McDougall — Fri, 09 Jan 2009 21:36:46 -0500

It is at this time of year when I am taking my vacation that I can sit back and reflect on the past year. This past 12 months for SinoTech Group has been our most exciting (in our short history) when thinking about where we started the year and where we finished it.

Interview: SinoTech Group CEO, Dr Mathew McDougall: The Future of Digital Marketing in China

Mathew McDougall — Fri, 02 Jan 2009 07:08:53 -0500

Digital Marketing is undergoing a period of intense change in China, and 2008 has marked a coming of age for the digital advertising industry in China as Advertisers and Marketers across the country and the region embraced the Internet and the power to connect with consumers through interactive, engaging new online ad formats.