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 <title>Is Your Brand Real? (Wikipedia or Bust...)</title>
 <link>http://www.fastcompany.com/node/641424</link>
 <description>&lt;p&gt;
&lt;strong&gt;Wikipedia vs Encyclopedia&lt;/strong&gt;
&lt;/p&gt;
&lt;p&gt;
Wikipedia is often compared to encyclopedias while people debate which is better, more reliable, and more accurate. In response to one such study by the sience journal &lt;em&gt;Nature&lt;/em&gt;, Britannica refuted the study in &lt;a href=&quot;http://http://corporate.britannica.com/britannica_nature_response.pdf&quot;&gt;a PDF published on their corporate website&lt;/a&gt;.
&lt;/p&gt;
&lt;p&gt;
&lt;strong&gt;Wikipedia&#039;s Rapid Ascent  &lt;/strong&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/node/641424&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/web">Web</category>
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 <category domain="http://www.fastcompany.com/tag/pr">PR</category>
 <category domain="http://www.fastcompany.com/tag/google">google</category>
 <category domain="http://www.fastcompany.com/tag/innovation">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/creativity">creativity</category>
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 <pubDate>Mon, 28 Jan 2008 21:27:16 -0500</pubDate>
 <dc:creator>aaron wall</dc:creator>
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<item>
 <title>Using Drupal?</title>
 <link>http://www.fastcompany.com/node/641342</link>
 <description>&lt;p&gt;
It looks like Fast Company is using Drupal to power this site. Pretty sweet. I use Drupal to &lt;a href=&quot;http://www.seobook.com/&quot;&gt;power my site&lt;/a&gt; as well. It seems more and more traditional (and new age) media brands are building communities around their core brands.
&lt;/p&gt;
&lt;p&gt;On the upside they get&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;free content&lt;/li&gt;
&lt;li&gt;frequent visits&lt;/li&gt;
&lt;li&gt;user loyalty&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;
On the downside
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/node/641342&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Mon, 28 Jan 2008 20:15:39 -0500</pubDate>
 <dc:creator>aaron wall</dc:creator>
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