8 Things You Can Do With Facebook

Tamara Schweitzer — Thu, 14 Feb 2008 10:20:05 -0500

Facebook makes connecting to people in your social network easy. A six-degrees of separation like method enables users to expand their social network by locating friends of friends--and even reestablishing contact with an acquaintance. Its easy navigable interface makes Facebook a one-stop destination for keeping in touch with anyone and everyone.

What Makes a Brand Authentic?

Tamara Schweitzer — Wed, 19 Dec 2007 11:09:11 -0500

The measure of a successful brand so often depends on whether it has achieved authenticity in the eyes of its consumers. But what makes a brand authentic? Turns out, there's not just one recipe for originality. Some brands come across as naturally authentic, without even really intending to do so. Others have succeeded in creating the experience of authenticity for its consumers. We'll let you be the judge. Here's a look at how different brands have tackled the challenge of marketing authenticity.

The 10 Greenest Ski Resorts

Tamara Schweitzer — Wed, 19 Dec 2007 11:09:01 -0500

Aspen Skiing Company is the industry's pioneer when it comes to thinking green on the slopes. Some of its most significant environmental initiatives include:

In Hollywood, Jail is the New Rehab

Tamara Schweitzer — Tue, 05 Jun 2007 16:40:29 -0400

Weird Twist on Internet Dating

Tamara Schweitzer — Thu, 17 May 2007 17:13:58 -0400

"Idol" Empire Shares Fortune

Tamara Schweitzer — Thu, 26 Apr 2007 17:56:57 -0400

Disaster-proofing our Lives? Technology on High-Alert

Tamara Schweitzer — Fri, 20 Apr 2007 14:51:22 -0400

Putting The Right Foot Forward

Tamara Schweitzer — Thu, 05 Apr 2007 17:19:45 -0400

The New Sudoku?

Tamara Schweitzer — Thu, 22 Mar 2007 15:46:43 -0400

Coins With Missing Motto--A Way to Make Money?

Tamara Schweitzer — Thu, 08 Mar 2007 16:34:20 -0500