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 <title>Why Use Deep Insight for the Challenges You Face?</title>
 <link>http://www.fastcompany.com/blog/john-males/fathom-corporate-training/why-use-deep-insight-challenges-you-face</link>
 <description>&lt;p&gt;Gordon Bethune, the former Chairman and CEO of Continental Airlines used to say, “If you have a buger on your nose and your team says, boss you look great today, because they are too afraid to tell you the truth, then you have a real problem on your hands.”&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/john-males/fathom-corporate-training/why-use-deep-insight-challenges-you-face&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <node>943593</node>
 <pubDate>Sun, 27 Jul 2008 23:26:06 -0400</pubDate>
 <dc:creator>John Males</dc:creator>
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<item>
 <title>Does Your Firm Have a Compelling Position?</title>
 <link>http://www.fastcompany.com/blog/john-males/fathom-corporate-training/does-your-firm-have-compelling-position</link>
 <description>&lt;p&gt;Based on studies conducted by the American Marketing Association, the CMO Council, and Booz Allen Hamilton:&lt;/p&gt;
&lt;p&gt;• Salespeople are spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created for them by marketing.&lt;/p&gt;
&lt;p&gt;• Only 10-20% of salespeople create deliverables that are both compelling to their customers and consistent with their corporate brand.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/john-males/fathom-corporate-training/does-your-firm-have-compelling-position&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/classes">CLASSES</category>
 <category domain="http://www.fastcompany.com/tag/consulting">consulting</category>
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 <node>808249</node>
 <pubDate>Wed, 16 Apr 2008 18:45:21 -0400</pubDate>
 <dc:creator>John Males</dc:creator>
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<item>
 <title>Your Customers Increasing Choice and Decreasing Attention Span Spells  DANGER</title>
 <link>http://www.fastcompany.com/blog/john-males/fathom-corporate-training/your-customers-increasing-choice-and-decreasing-attention-</link>
 <description>&lt;p&gt;No matter how fantastic a sales person you are, no matter how much training you have had, no matter who you work for or what you are attempting to market or sell, there is one thing that cannot be changed:  Across all business segments today, and within each of those business segments, both products and services are available in an ever widening array of choice. &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/john-males/fathom-corporate-training/your-customers-increasing-choice-and-decreasing-attention-&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <node>748972</node>
 <pubDate>Sun, 16 Mar 2008 13:50:11 -0400</pubDate>
 <dc:creator>John Males</dc:creator>
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<item>
 <title>Your Firm Has a Story to Tell.  It&#039;s Your Job to Sell It!</title>
 <link>http://www.fastcompany.com/blog/john-males/fathom-corporate-training/your-firm-has-story-tell-its-your-job-sell-it</link>
 <description>&lt;p&gt;A business without a face will only serve to immerse your firm further in the deep sea of competition!   We live in an experience economy.  Firms are charged with creating an entirely memorable experience that customers wish to return to again and again. Your passion and purpose for being must be told to your customers and the world.&lt;/p&gt;
&lt;p&gt;Humans are emotionally driven and directed beings and will pay more and purchase more from those firms and individuals that hold both: mental and emotional real estate in the minds and heart of their customers.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/john-males/fathom-corporate-training/your-firm-has-story-tell-its-your-job-sell-it&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <node>748965</node>
 <pubDate>Sun, 16 Mar 2008 13:45:18 -0400</pubDate>
 <dc:creator>John Males</dc:creator>
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<item>
 <title>Just Need a Little More Server Speed!  John Males</title>
 <link>http://www.fastcompany.com/blog/john-males/fathom-corporate-training/just-need-little-more-server-speed-john-males</link>
 <description>&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/group/beta-testers&quot; class=&quot;og_links&quot;&gt;Site Advisors &amp;amp; Testers&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;</description>
 <category domain="http://www.fastcompany.com/tag/beta-test">beta test</category>
 <category domain="http://www.fastcompany.com/tag/beta-tester">beta tester</category>
 <category domain="http://www.fastcompany.com/tag/fast-company">fast company</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/site-design">site design</category>
 <category domain="http://www.fastcompany.com/tag/site-functionality">site functionality</category>
 <category domain="http://www.fastcompany.com/tag/user-experience">user experience</category>
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 <node>634757</node>
 <group domain="http://www.fastcompany.com/group/beta-testers">Site Advisors &amp;amp; Testers</group>
 <pubDate>Wed, 23 Jan 2008 14:58:18 -0500</pubDate>
 <dc:creator>John Males</dc:creator>
 <guid isPermaLink="false">634757 at http://www.fastcompany.com</guid>
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<item>
 <title>Exceptional Presentations</title>
 <link>http://www.fastcompany.com/blog/john-males/fathom-corporate-training/exceptional-presentations</link>
 <description>&lt;p&gt;WHO CARES WHAT THE AUDIENCE WANTS?&lt;br /&gt;
YOU SHOULD!&lt;/p&gt;
&lt;p&gt;December 2007&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/john-males/fathom-corporate-training/exceptional-presentations&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/classes">CLASSES</category>
 <category domain="http://www.fastcompany.com/tag/consulting">consulting</category>
 <category domain="http://www.fastcompany.com/tag/corporate-training">CORPORATE TRAINING</category>
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 <node>634755</node>
 <pubDate>Wed, 23 Jan 2008 14:56:16 -0500</pubDate>
 <dc:creator>John Males</dc:creator>
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<item>
 <title>Time Management</title>
 <link>http://www.fastcompany.com/blog/john-males/fathom-corporate-training/time-management-0</link>
 <description>&lt;p&gt;Time Management:&lt;br /&gt;
Decisions &amp;amp; Procrastination&lt;/p&gt;
&lt;p&gt;January 2008&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/john-males/fathom-corporate-training/time-management-0&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/classes">CLASSES</category>
 <category domain="http://www.fastcompany.com/tag/consulting">consulting</category>
 <category domain="http://www.fastcompany.com/tag/corporate-training">CORPORATE TRAINING</category>
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 <node>634736</node>
 <pubDate>Wed, 23 Jan 2008 14:45:49 -0500</pubDate>
 <dc:creator>John Males</dc:creator>
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</item>
<item>
 <title>Time Management</title>
 <link>http://www.fastcompany.com/blog/john-males/fathom-corporate-training/time-management</link>
 <description></description>
 <category domain="http://www.fastcompany.com/tag/classes">CLASSES</category>
 <category domain="http://www.fastcompany.com/tag/consulting">consulting</category>
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 <node>634732</node>
 <pubDate>Wed, 23 Jan 2008 14:35:24 -0500</pubDate>
 <dc:creator>John Males</dc:creator>
 <guid isPermaLink="false">634732 at http://www.fastcompany.com</guid>
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