Fast Talk Response -

Jim Rait — Fri, 15 Feb 2008 05:15:20 -0500

I thought this comment by Steve Jobs puts the case for getting it all right... "[The G4 Cube] was not a failure of design," said Apple CEO Steve Jobs. "It was a failure of concept. We targeted the Cube at a professional audience. We thought they would rather have something small on the desk than expandability and we were wrong. It was a wrong concept "fabulously implemented."
... and it took 4 iterations of the iPod to match emerging behaviours with the technology to enable "it" to emerge!

Fast Answer -

Jim Rait — Sun, 13 Jan 2008 12:37:23 -0500

looking at Jan's note reminded me of John Maeda and Simplicity plus this quote
Five years ago, Google's home page contained 50 words, 11 links, and zero ads. Today, it contains 49 words, 17 links, and zero ads.
Makes you think doesn't it.

Fast Answer -

Jim Rait — Sun, 13 Jan 2008 12:34:18 -0500

We need to be idea led but user informed... in a fast changing world (Fast Company!) we will only find out what is the next needed increment; innovators need to know the next game changing insight!