Comment on Node ant

Judy Hopelain — Thu, 02 Oct 2008 13:04:54 -0400

The concept is compelling, trend-right, and well-intentioned. The functionality is undoubtedly great, given the talent at ebay. Huge kudos to World of Good, Inc. and ebay.

However, this site is a cold e-commerce site. It lacks charm, ethnicity and visual expression equal to the aspirations underlying the concept. Producer profiles and product backstories are presented blandly, too. These can, and hopefully will, be added to the commerce site soon. Emotional connections are key to drawing users in and keeping them engaged. The intellectual appeal is powerful, but will only last so long.