http://www.fastcompany.com/member_recent_content/5120 Member recent activity block for member profile page xx http://www.fastcompany.com/node/846683 Innovation is essentially change. A firm could change products and services, processes, business models, paradigms and positioning of their services and brands. My take is that firms need more innovation during downturns to stay competitive and to meet their performance targets. The form and nature of the innovation drives would most probably vary from one economic cycle to the next, but I think most firms would lean towards efficiency and productivity related innovation drives during economic down-turns. Kheepe Moremi 846683 Wed, 07 May 2008 15:47:53 -0400 Kheepe Moremi 846683 at http://www.fastcompany.com