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After a 50-year hiatus, Maserati, which has produced some of the world's most lust-worthy cars, revived its partnership with Pininfarina, the legendary design house....

A Recent History of Authenticity Believing that authenticity is the "new IP"--because it's a source of competitive advantage that can't be copied--the folks at ...

FC: Many successful designs have sprung out of the designer's instinct for what will spark an emotional connection with consumers. Why, then, is consumer research even...

Quick, what's your IQ? No, not your intelligence quotient -- your imagination quotient. In this turbulent, get-real economy, the advantage goes to those who can outimagine and...

The room is called, appropriately enough, the Penthouse. It takes up about 14,000 square meters atop the Forschungs- und Innovationszentrum, better known as the FIZ,...

Dip into most corporate or business-school curricula on leadership and you'll find a mind-numbing list of skills that the aspiring leader must...

I am the living, breathing personification of the dotcom economy. For one year, I ruled the world. But in a few swift, brutal months, my whole world collapsed. I was...

A headline-grabbing scandal. Congressional hearings. Criminal charges on the horizon. It's happening now with Enron, but Bill Seidman has seen this movie before. Seidman played...

Read the Main Story: High Stakes, Big Bets During the next 18 months, Lockheed Martin's Joint...

I am the living, breathing personification of the dotcom economy. For one year, I ruled the world. But in a few swift, brutal months, my whole world collapsed. I was...