Connecting the Dots

Mark Dziersk — Tue, 08 Jul 2008 17:50:03 -0400

If you ever get the chance to hear Sir Kenneth Robinson speak, take it. Arguably one of the best public speakers in the world, he is a unique mixture of a modern day Aristotle and premier humorist. The comedy infused throughout his oratory is used to move along a rather intensely serious underlying message, allowing it to be heard. Sir Kenneth argues that in the next 30 years, more people will be educated than have been in all of history, and that there is a very good chance that they will be educated in exactly the wrong way.

Sustaining an Advantage

Mark Dziersk — Tue, 08 Jul 2008 17:49:51 -0400

"I'd put my money on the sun and solar energy. What a source of power! I hope we don't have to wait 'til oil and coal run out before we tackle that." -- Thomas Edison.

Time to Get Emotional

Mark Dziersk — Tue, 08 Jul 2008 17:49:42 -0400

Eight out of ten new product introductions fail. Of the two that make it through, eight out of ten of those fail in year two. These are dismal statistics and point to an enormous amount of wasted effort and revenue. Perhaps it’s past time to better understand why the target isn’t being hit more often. Harvard professor Gerald Zaltman in his seminal book "How Consumers Think" 2003 suggests that 95% of why we buy something is motivated from our subconscious. He goes on to say that 95% of why marketers make what they make is also based on a subconscious response.

Design Thinking... What is That?

Mark Dziersk — Tue, 08 Jul 2008 17:49:23 -0400

Design thinking... what is that?

Connecting the Dots

Mark Dziersk — Tue, 08 Jul 2008 17:48:12 -0400

Designer Nomads

Mark Dziersk — Wed, 02 Jul 2008 18:59:52 -0400

Designers are everywhere these days. The profession like many others, has become extremely portable.

NETWORKING SOCIAL

Mark Dziersk — Thu, 29 May 2008 17:15:38 -0400

Design conferences are enjoyable and effective venues for networking. It was great to catch up with old friends and colleauges at the IIT strategy conference in Chicago recently. The conversations and presentations centered mostly around future strategies for design thinking Two words kept popping up. "networking" and "social", or perhaps more acurately "societal".

A VOTE FOR DESIGN

Mark Dziersk — Mon, 19 May 2008 19:53:17 -0400

On conference stages and in print recently many have declared and forcefully written that; creativity will become the driving engine for this new economy. Like "Knowledge" before it, and "Manufacturing" before that, Design and Creativity it ihas been widely hypothesized, will be a critical ingredient in business success.

CAN OIL PRICES DRIVE INNOVATION?

Mark Dziersk — Tue, 06 May 2008 16:04:59 -0400

Sorry all regarding the delay in activity, I have been away. Back to regular blogging directly. Here's a starter.

In a recent conversation with a close colleague, Craig Briggs, who is located in Asia, the idea of oil pricing driving innovation came up and sparked a vigorous debate.

Here are Craig's thoughts on the matter;

Design Brainstorming: Creativity as Killer App

Mark Dziersk — Tue, 15 Jan 2008 10:26:56 -0500