Comment on Node ant

Mark Dziersk — Fri, 09 Oct 2009 11:52:59 -0400

Great insights Michael. Domain expansion for Brands has proved to be a tricky thing, and the idea that nature plays a role is both provacative and meaningful. Great article.

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Mark Dziersk FIDSA

Comment on Node ant

Mark Dziersk — Sun, 06 Sep 2009 17:20:04 -0400

Thx Michael, --
Mark Dziersk FIDSA

Brand Bloodlines

Mark Dziersk — Sun, 06 Sep 2009 17:16:02 -0400

Comment on Node ant

Mark Dziersk — Fri, 24 Jul 2009 17:22:52 -0400

It's really hard to argue with the idea that the better you feel about something you are doing, the better the end result. If it's taking a picture or winning the 100 meter dash, a positive and encouraged stae of mind will certainly enhance the experience and most likey the result as well. Brands play an important role in this idea today with the caveat that the experience enabled by the product must be authentic as a prequisite. A Strong Brand umbrella won't fool a user today into thinking a diminished product experience is as good as a higher quality one.

Comment on Node ant

Mark Dziersk — Fri, 24 Jul 2009 17:22:29 -0400

Comment on Node ant

Mark Dziersk — Thu, 04 Jun 2009 10:03:12 -0400

IS that really what this product will look like? These must be como spy photos, Yes?

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Mark Dziersk FIDSA

Comment on Node ant

Mark Dziersk — Fri, 29 May 2009 22:02:25 -0400

great example of an interesting blog but perhaps the equivelant of the national inquirer for product design. Provacative but who would actually go here? mark
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Mark Dziersk FIDSA

Comment on Node ant

Mark Dziersk — Fri, 29 May 2009 21:22:54 -0400

V for what it's worth I think teachers are the greatest profesion. Perhaps decisions have been made around you, out of your control, that affect the behaviors of students?
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Mark Dziersk FIDSA

Comment on Node ant

Mark Dziersk — Fri, 29 May 2009 20:50:24 -0400

Fred, My former colleague Marc gobe wrote a book called "Brandjam" which touches on that very idea.

best, Mark

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Mark Dziersk FIDSA

Why Design Still Has Such Limited Corporate Impact--and What to Do About It

Mark Dziersk — Fri, 29 May 2009 15:40:38 -0400

Despite the best efforts of the design community to the contrary, design is still struggling to influence companies in meaningful ways. The fault lies mostly within the design profession itself, which is unable to supply leadership equal to the current demand.