Personal Branding Hall of Shame Redux

Wendy Marx — Fri, 16 May 2008 09:27:35 -0400

Thank you, Jeff Jarvis. Jeff Jarvis, as you remember, was the blogger who outed Dell for its egregious customer service, which he called “Dell Hell.”

Comment on Node ant

Wendy Marx — Sun, 11 May 2008 19:07:01 -0400

Hi Jay,

Good points and thanks for taking the time to comment. I think a combination of technology, globalization, and media fragmentation, at least in my profession of public relations, has totally rewritten the playing field on a scale that has not happened for years. Much of this of course is tactical. Certain basic skills as you suggest take years to develop and hone.

Careers: Personal Branding and Thinking Big

Wendy Marx — Fri, 09 May 2008 09:00:19 -0400

If you’re small, there’s no reason to think small.

That was the message for me from a terrific event I was privileged to attend last weekend in New York City. Some 20 PR professionals from around the world – hailing from as far away as Russia and Scotland -- convened for the first annual meeting of Public Relations Boutiques International (PRBI), an international network of small PR shops.

Careers: Personal Branding and Change

Wendy Marx — Fri, 02 May 2008 09:42:43 -0400

Change. It’s certainly been the mantra of the Democratic primary race but it also has an important place in personal branding.

Careers: Personal Branding and PR No-Nos

Wendy Marx — Fri, 25 Apr 2008 09:32:33 -0400

During the height of the Iraq war, you couldn’t turn on the TV or listen to the radio without hearing a military analyst make pronouncements about the war. What we didn’t know at the time was that many of these analysts were spouting talking points provided by the Pentagon.

Careers: The Maestro of Personal Branding

Wendy Marx — Thu, 17 Apr 2008 19:03:43 -0400

How do you get 60 bloggers to create a huge buzz for a book none of them has read?

Careers: Facebook's Pied Piper and Personal Branding

Wendy Marx — Mon, 07 Apr 2008 08:56:00 -0400

Thousands of ordinary folks are a little better known and successful today thanks to the extraordinary networking talents of one woman.

Meet the Pied Piper of the online world, Mari Smith, a veritable engine of personal branding and a relationship marketing whiz.

Not simply a land-based networker, Smith wields her magic on one of the largest platforms in the world, Facebook, home to 69 million active users and 250,000 new members joining every day. She’s also an active user of Twitter.

Careers: Facebook's Pied Piper and Personal Branding

Wendy Marx — Mon, 07 Apr 2008 08:55:36 -0400

Thousands of ordinary folks are a little better known and successful today thanks to the extraordinary networking talents of one woman.

Meet the Pied Piper of the online world, Mari Smith, a veritable engine of personal branding and a relationship marketing whiz.

Careers: Obama and Personal Branding

Wendy Marx — Fri, 28 Mar 2008 08:45:11 -0400

Fast Company in its April issue has a terrific article by Ellen McGirt on "The Brand Called Obama" that is must reading for anyone in personal branding regardless of your political persuasion. The article talks about how Obama has created an open, inclusive brand that reflects his statement, “We are the change that we seek.”

Careers: Personal Branding and Barack Obama

Wendy Marx — Thu, 20 Mar 2008 08:44:48 -0400

Once in a while politicians break through the noose that keep them on message and speak in a way that transcends the daily grind to hit fundamental truths. Senator Barack Obama did so yesterday, and in doing so, seized the moment. Regardless of your political persuasions, it’s hard not to be touched at some level with his vision, leadership and unflinching look at the problems of racism in America.