Watch Out GEICO Gecko, Aleksandr the Meerkat Is Social Media King of Car Insurance

Marshall Manson — Thu, 09 Jul 2009 14:01:58 -0400

Last week, Aleksandr Orlov gave his first ever public interview to The Sun. It was a brilliant "get" for Britain's most-read daily, and a fantastic piece of coverage for Orlov.

If this sounds like a mildly interesting but trivial factoid, consider that Aleksandr Orlov is a meerkat--a small, furry mammal usually found in "mobs" in the wilds of southern Africa.