http://www.fastcompany.com/member_recent_content/170657 Member recent activity block for member profile page en http://www.fastcompany.com/comment/comment-node-ant-7073 <p>I meant to say that for "most things, [a .17% click-through rate] leads to dismal overall results."</p> Wed, 08 Jul 2009 19:25:57 -0400 Jim McCarthy 1306365 at http://www.fastcompany.com http://www.fastcompany.com/comment/comment-node-ant-7072 <p>The other problem with this line of thinking (which I've heard perennially since the late 90's) is that even a 70% increase on today's click through rates are poor. 70% sounds big until you realize that this is an industry that has approximately .1% CTR. .17% isn't that much better, and for more things, it leads to dismal overall results.</p> Wed, 08 Jul 2009 19:24:19 -0400 Jim McCarthy 1306363 at http://www.fastcompany.com