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 <title>How to Captivate and Hold Attention in the Age of the Stream</title>
 <link>http://www.fastcompany.com/blog/steve-rubel/how-captivate-and-hold-attention-age-stream</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;Imagine for a moment that you&#039;re standing on an overpass high above a busy L.A. freeway like the 405 or the 5. It doesn&#039;t really matter which. Pick one.&lt;/p&gt;
&lt;p&gt;In a span of a few minutes literally thousands of cars will speed buy. Some will be loud. Others quiet. Some will be notable, but most won&#039;t.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/steve-rubel/how-captivate-and-hold-attention-age-stream&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <pubDate>Tue, 07 Jul 2009 09:45:58 -0400</pubDate>
 <dc:creator>Steve Rubel</dc:creator>
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