Inside the Urban Demographic Mindset

Tru Pettigrew — Mon, 29 Jun 2009 16:55:19 -0400

About a month ago I was invited to speak at a preeminent youth conference. I'm not sure if it was our PR department or the coordinators of the event that chose the title of my topic, but when I read it, I found myself in a bit of a quandary.

To Reach Multicultural Youth, Go Mobile

Tru Pettigrew — Fri, 26 Jun 2009 17:05:08 -0400

It's no secret; multicultural consumers have always been trendsetters. The music, fashion, and lifestyle categories have always been synonymous with--and adopted--what emanates from “the streets." Yet, when it comes to influence in the technology category, or how brands use technology to market to this segment, the conversations have been almost nonexistent.

What Are You Doing About It?

Tru Pettigrew — Wed, 24 Jun 2009 17:11:32 -0400

At a recent dinner party, we were engaged in healthy conversation about the plight of many impoverished black communities in this country and why some individuals overcome those circumstances and others don't. There were six of us participating in the conversation, five men and one woman, and as I listened to each person speak, I noticed that some of the commentary was somewhat critical of the members of those communities.

Comment on Node ant

Tru Pettigrew — Wed, 24 Jun 2009 08:49:06 -0400

@Daddy-O: Thanks for your feedback Daddy-O. You make a good point. I believe that Hip Hop in the 80's was deeply rooted in American Culture and shared many of the same societal values.
- Freedom of speech and expression
- The American Dream of wealth, happiness and success
- Family, equality & education

Urban Lifestyle Demographic: Walking Through Colorblind Corridors With the '80s Babies

Tru Pettigrew — Tue, 23 Jun 2009 16:31:13 -0400

There Are No Shortcuts

Tru Pettigrew — Mon, 22 Jun 2009 17:06:21 -0400

I remember watching an interview with President Obama back in February, right around the time that Alex Rodriguez admitted to taking steroids. Although A-Rod was not the focus of the interview with President Obama, the reporter did ask the President his opinion of A-Rod admitting to steroid usage. The President's response was simple yet very insightful and something that has stuck with me ever since.