Adventures in Personal Branding

Dan Ouellette — Tue, 20 Oct 2009 20:57:35 -0400

I walked away from Dan Shawbel's Personal Branding Summit in Boston thinking "I'm going to give this a try." Now I haven't bought Dan's Me 2.0 book yet but I've been reading his blog and trying to incorporate some of his personal branding ideas.

The Perils of Being Closed Minded During Brainstorming Sessions

Dan Ouellette — Sun, 18 Oct 2009 19:54:18 -0400

I was exposed to a bout of close mindedness this past week. No, not me...a colleague of mine. As search professionals we are sometimes tasked with coming up with ideas for campaigns that will help the client reach their goals online.

How a friend's birthday party for her 1 year old organized my life

Dan Ouellette — Mon, 12 Oct 2009 14:50:06 -0400

I went to one of my friend's birthday party the other day. Actually, it was for her one year old. As I went around meeting and greeting, watching other toddlers crawl about, eyeing the parents and their stress levels, I realized that this party for this one year was organized chaos. Screaming kids, screaming parents, food everywhere, and it's at that point that I realized that my life was also an organizational disaster.

Enough WIth The Makeovers! Ok, Fine Maybe Just One More

Dan Ouellette — Sat, 03 Oct 2009 21:15:21 -0400

So I've been watching more TV recently and I've noticed that we're becoming a nation of makeovers - personal makeovers, fashion makeovers, home makeovers, garden makeovers - the list of shows is pretty long. Now I can probably use 1/2 of these makeovers myself however it did get me thinking about my website. So, I am creating my own makeover...The Search Marketing Makeover.

Offline Optimization That Creates Online Visibility

Dan Ouellette — Sat, 22 Aug 2009 22:37:53 -0400

I was in the supermarket the other day and decided that I'd like to buy a magazine. As I was browsing I picked up a Men's Health magazine and it looked familiar. It looked famillar because the cover teasers were similar to the ones I saw the month before. In fact they were similar to the one's I saw 6, 8, even 12 months ago. That's because Men's Health, like many other magazines, reuse their teasers like "lose your gut" most likely because, well, they help to sell magazines.

Is There a Secret SEO Society?

Dan Ouellette — Fri, 31 Jul 2009 20:13:11 -0400

No, probably not. SEO's (search engine optimizers) believe or not, enjoy sharing their tips and tricks with the world to become…well, gurus in their field. So I guess the secret would get out quickly. But, wouldn't it be interesting if there were some underground organization for us search engine geeks?

Does Lance Armstrong Still Have An Impact?

Dan Ouellette — Sat, 25 Jul 2009 19:04:52 -0400

I admit it. I bought the Livestrong bracelets, gave some away, and wore some proudly. I also watched the Tour de France and laughed at some ot the things Bob Roll said along the way. I was addicted. For about 5 years or so. Then Lance "retired", he had won his seventh Tour de France and had achieved something no one did. He had a tremendous impact on the world of cycling particularly in the US.

My Friend Google and Why Bing Doesn't Get It

Dan Ouellette — Thu, 16 Jul 2009 00:48:53 -0400

I tried it. I did. It sort of works but...not what I want. I'm speaking of Bing, Microsoft's "new" search engine. Oh, it's pretty. In fact I love the homepage with a new image everyday highlighting information about the image. It's a fun landing piece. But they still don't get it.

The Oprah Effect in Search

Dan Ouellette — Mon, 15 Jun 2009 22:56:32 -0400

Let me begin by stating that I've never watched a full episode of Oprah.