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Joel Rubinson — Mon, 14 Dec 2009 06:45:51 -0500

Since I wrote this piece,Tiger announced he would be leaving golf indefinitely and he was dropped by Gillette and Accenture. His crisis management is just horrible. Is he calling the shots or is he getting really bad advice?

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Joel Rubinson — Thu, 10 Dec 2009 20:56:14 -0500

thanks for adding your comment. You made me think to tie this together with the notion of the long-term value of brands. I think Tiger's urges and what he did to his long term brand value is similar to what marketers do in packaged goods to their long-term brand value when they over promote. short-term gain at the expense of lasting value! Tiger Woods is like an allegory! Anyway, here is the blog posting on brand value http://blog.joelrubinson.net/2009/11/are-marketers-mortgaging-their-bran...

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Joel Rubinson — Thu, 03 Dec 2009 16:04:43 -0500

Even in the US, TV is still the 800 pound gorilla. TV viewing is NOT declining and it accounts for over 95% of all minutes of video viewing. also marketing ROI from TV advertising has NOT declined over time and here is a presentation that shows the results from 388 cases. http://www.slideshare.net/joelrubinson/tv-effectiveness-webcast-rubinson
Good article, good discussion.

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Joel Rubinson — Sun, 20 Sep 2009 08:29:06 -0400

The ARF will host the definitive industry event on this subject on November 3rd in NY. It's all about listening and the power of social media. Hear Chris Brogan, Google, Umbria, IBM, Motivequest, Lynne d Johnson, Diva blogger for Fast Company, me (also blog for Fast Company) and many more. http://www.thearf.org/assets/forum-09-nov

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Joel Rubinson — Tue, 25 Aug 2009 06:09:53 -0400

from the author: part two of this blog can be found here: http://blog.joelrubinson.net/2009/08/can-auto-dealerships-be-reinvented-...
it is an interview with an auto industry expert about dealer franchise laws, which are federal and state laws that represent huge barriers to change.
Joel

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Joel Rubinson — Sat, 15 Aug 2009 10:53:09 -0400

great comments that add to the core idea. How do we get auto industry to engage with our collective thinking? this is their time to reinvent!

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Joel Rubinson — Tue, 07 Jul 2009 06:34:21 -0400

I also blog for fast company and wrote a posting called, "The need for simplification marketing". http://bit.ly/GHUL1 I certainly welcome companionship in the foxhole of simplification marketing. Hello Brett!
Joel

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Joel Rubinson — Mon, 29 Jun 2009 22:00:39 -0400

In the era of channel blurring and technology convergence we have another convergence thanks to social media. Advertising, PR, customer care, and research insights are all blurring together into this thing called conversation. while social media is still hit and miss as a marketing tool, it is critical to listen to social media for innovation ideas and to protect brand reputation.

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Joel Rubinson — Tue, 23 Jun 2009 05:42:47 -0400

luckily for me the facts about advertising still working are on my side. ARF, IPA, professors Wind, Sharp, Tellis, Burke, have all done meta-analysis to generate empirical generalizations about advertising. You should get the latest issue (June) of the Journal of Advertising Research which reports on 21 landmark meta-analyses. We call the issue, "Data 21, Mythology 0".

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Joel Rubinson — Mon, 22 Jun 2009 10:57:20 -0400

sorry, but the graphic chosen by FC has misled some of those posting. I have nothing against the GG. The posting is about the mental marketplace and connecting with people on 4 dimensions.