Quality is in the Content

Tanya Babcock — Mon, 20 Jul 2009 17:15:29 -0400

Quality is in the Content Google Adwords is a useful, effective and cost efficient marketing tool to have in your quiver, but it requires some work ahead of time to make sure you are getting everything you can out of your campaign. Here are some items you should consider before launch: 1. Make sure you are considering your search engine optimization techniques on your site before you create your campaign. Google will look to your site, as well as your ad, to deduce the relevancy of the information during a user’s search. You want to make sure you have optimized the keywords on your site.

Twit, Tweet and Twitter

Tanya Babcock — Mon, 13 Jul 2009 11:26:21 -0400

When I was younger, the word ‘Twit’ was reserved for those lacking in intellectual prowess. Now, ‘Twit’ is a word used for a 140-character word update on the highly popular Twitter network. And if you don’t know the word as a marketer, you had better learn it fast.

I have set up a couple accounts on Twitter for some clients to inform their customers of upcoming events, or to advertise specials. But, I had not put together a Twitter account for my company, Evolve Communications Group until today – http://www.twitter.com/evolvecomgroup.

Beyond the Glitter

Tanya Babcock — Mon, 06 Jul 2009 10:36:47 -0400

I have seen many neat and entertaining interactive applications on company websites. Some of the programs are so fun for the user they become viral - the point of most of these apps - and thus the company gains what we marketers call "greater brand awareness." But, before you jump on the web application band wagon, make sure your glimmer doesn't fail to give users a clear idea about the company, or the call to action.