Consumers Behaving Badly: Is Design to Blame?

Robert Brunner — Thu, 11 Jun 2009 15:18:03 -0400

I am waiting at an intersection in my car in a quiet San Francisco neighborhood, when a well-dressed, professional looking woman jumps out of her new Mercedes SL ahead of me. She reaches into the back seat, grabs a big armful of clothes (no bag) and runs up to the doorstep of a Goodwill outpost on the corner and unceremoniously dumps them aggressively in a scattered mess on their doorstep.

How to Put Design in the Driver’s Seat

Robert Brunner — Wed, 10 Jun 2009 15:35:57 -0400

iCopycats: Apple Does Not Equal Good Design

Robert Brunner — Tue, 09 Jun 2009 13:19:32 -0400

Now that I have your attention with that bit of blasphemy in the title, let me explain.

Design Is Too Important to Be Left to the Thinkers

Robert Brunner — Mon, 08 Jun 2009 11:00:12 -0400

Recently, at a conference reception (think wine and cubes of cheese), a well-known and influential member of the academic community said to me: "Design strategy is far too important to be left to designers." What a pile of crap, I think. I am pissed, but in a moment of cowardice, I sip my wine, chew my pepper jack, and slink off to lighter conversation. If only I were able to channel Clint Eastwood at will.