In Defense of Tact: A Reply to Strong

Gregory Ferenstein — Mon, 07 Dec 2009 16:47:31 -0500

I have come to be at peace with the way anonymous naysayers treat the Internet as some kind of unending playground. So-called Internet "trolls" roam comment boards trashing articles in what I can only assume is a desperate outcry of boredom, something to fill the void between flash games and checking their email for the 1000th time. So, I was shocked when Michael Strong, an author (with a semi-professional profile pic) decided to slander Danielle Sacks' feature on John Mackey.

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Gregory Ferenstein — Tue, 01 Dec 2009 23:53:23 -0500

Nice article, Danielle. I really liked how you laid out the tension between the philosophical and the practical. I was left wondering how much of a libertarian Mackey really is, however. Does he think that the profit motive will naturally lead to ethical practices, or just that ethics and the market are compatible?
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Book Review: Upstarts

Gregory Ferenstein — Sun, 29 Nov 2009 12:08:27 -0500

Donna Fenn’s Upstarts is zippy tour through the Generation Y mind, and a must read for students…all of them. It handedly demonstrates that the Internet has created an economic atmosphere where individuals can achieve success with little capital, an Internet connection, and a niche market. The book reads rather quickly; I’m a slow reader and breezed through 100 pages in two sittings.

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Gregory Ferenstein — Thu, 26 Nov 2009 01:28:55 -0500

Kit, nice piece. Everyone should be crossing their fingers google figures this advertising thing out, free Internet services depend on their findings

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Gregory Ferenstein — Thu, 26 Nov 2009 01:26:56 -0500

First, love the pictures. Second, this data is silly: of course people who use unconventional technology are going to be riskier, and, therefore less traditional. Nice commentary

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Gregory Ferenstein — Wed, 25 Nov 2009 22:17:12 -0500

Tweeted! Great article. I'm a fan on democratizing art. There's so much great stuff out there, glad to see it's getting a fair(er) share

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Hey Apple, I'm Not Paying $200 for a Black Keyboard

Gregory Ferenstein — Tue, 24 Nov 2009 15:25:20 -0500

In an inexplicably poor marketing decision, Apple's new economic Macbook has better specs than it’s ostensibly more powerful companion, the Macbook Pro. The 13" Macbook, retailing at $999, boasts 250 gigs of hard drive space and a 2.26 Gigahertz processor, compared to a 160 gig HD and a 2.26 GHz processor in the $1,199 Macbook Pro.The Macbook pro does look different, with a stylish black keyboard and a metallic body.

Why I Write Like a Pre-teen Girl in Emails, lol ;-) !!!

Gregory Ferenstein — Sun, 22 Nov 2009 12:06:54 -0500

Those individuals who know me only through emails must think that my parents are Mr. Rogers and a double-espresso. Recently, my correspondences have had more winks, lol’s, and exclamation points than a Twilight chatroom. As unrepresentative as this is of my low-key, Birkenstock-wearing mannerisms, I learned long ago that if my words could misconstrued in an email, they would be misconstrued. Brief, efficient emails were taken as aggressive or pretentious. Or worse, an attempt at sarcasm would go completely unnoticed, and I’d appear downright mean.

Raw Honesty as a Social Media Strategy (Part 2): Ford Motors

Gregory Ferenstein — Tue, 17 Nov 2009 11:43:21 -0500

Are you thinking about waging your own social media campaign? I interviewed Scott Monty, social media guru at Ford, to see how others could learn from their popular ‘Fiesta’ experiment, which profiles 100 Ford Fiesta beta testers as they blog, tweet, and youtube their experiences during pre-planned driving adventures.

Raw Honesty as a Social Media Strategy (Part 1): The US Army

Gregory Ferenstein — Tue, 10 Nov 2009 11:53:36 -0500

In the age of the Free Complaint Machine, known to many around the world as the ‘Internet’, is it wise to offer a product to anyone willing to purchase it? After all, a single poor fit between costumer and product can lead to the kind of negative feedback that resonates with thousands of potential good fits. As many businesses beg for ways to indiscriminately sell their wares, it was fascinating to learn that the US Military, of all institutions, has become quite forward thinking in selective selling.