Comment on Node ant

Wendy Jedlicka — Tue, 20 Jan 2009 12:09:35 -0500

Though McDonough takes a bit of a hit, the article is useful as it shows that green is not a magic wand, it's not a religion, it's not 87 other things people "want" it to be. It means too that finally green the "religion" is maturing into sustainability the paradigm shift. McDonough's sin may have been being too cocky, but would people have paid any attention at all if he wasn't? Business had been ignoring eco-pioneers for generations, to push the thing over the tipping point, people demanded a prophet. They wanted the easy button and McDonough was willing to give it a go.