http://www.fastcompany.com/member_recent_content/150462 Member recent activity block for member profile page en http://www.fastcompany.com/comment/comment-node-ant-3787 <p>Extols the "virtue of selfishness" not as we have come to accept the meaning of selfishness but more in an Ayn Rand mold.The case made for individualism blending it with the application of branding to one's life,in essence building the brand called you is truly commendable</p> Sat, 03 Jan 2009 12:02:35 -0500 Siddharth Manuja 1123179 at http://www.fastcompany.com http://www.fastcompany.com/comment/comment-node-ant-3761 <p>A very interesting take on how every person is a brand unto himself.Looking at oneself as a company would at its brand can really provide a person with a refreshing new perspective.Tom Peters is deservedly called the "father of branding". He was right back in the late 90's and he is right today. Those who succeed do so because they understand who they are, the authentic value they offer, and can clearly and consistently articulate it</p> Thu, 01 Jan 2009 19:31:56 -0500 Siddharth Manuja 1122375 at http://www.fastcompany.com