http://www.fastcompany.com/member_recent_content/147946 Member recent activity block for member profile page en http://www.fastcompany.com/comment/comment-node-ant-3455 <p>I would agree that there has been an abundance of cliche-ridden slogans used for internal campaigns and/or other side initiatives. But I disagree that there is no place for taglines. Good taglines are all-encompassing of the brand. As stated in the article, Wal-Mart doesn't use a slogan for its green initiative, but its tagline does work for their green programs (Save money. Live better.) And you'd be crazy to say that Apple's "Think Different" tagline didn't do world's of good for that brand.</p> Tue, 02 Dec 2008 12:07:35 -0500 Brian Weber 1101548 at http://www.fastcompany.com