Comment on Node ant

Ariel Ferreira — Mon, 16 Nov 2009 13:29:52 -0500

Thank you, David!

I had a lot of fun with you guys and appreciated the conversation & feedback. The ONE thing I wish I had conveyed more pointedly is how BRILLIANT our customers are. They know what they want, what they are passionate about, and they want to share their desires & knowledge. This is the real power of co-creation: involving your community, customers and creating products that people actually WANT through meaningful engagement.

Look forward to seeing you again!

Ariel

aferreira@local-motors.com

Comment on Node ant

Ariel Ferreira — Fri, 30 Oct 2009 12:10:44 -0400

What if a T-shirt was designed through crowdsourcing and sold better than any other? Threadless is particularly relevant since you are talking about the crowdsourcing of design - and they enjoy awesome success.

While companies like Threadless and Innocentive are evidence to the benefits of crowdsourcing (or co-creation) done right, the argument against the efficacy of crowdsourcing done right holds little merit.

But doing it right in a way that is nurturing for community, customers and company is a delicate balance - and one that Local Motors continues to learn every day.

Comment on Node ant

Ariel Ferreira — Mon, 01 Dec 2008 16:28:33 -0500

Awesome!! Kudos for Jonathan, Neil, Uli, and LA. I've been following Goodwin for a while, and his ability to design engineer out of the box is extraordinary. I am excited to read about true innovators in the auto industry with strong go-forward plans.

I like the web 2.0 website - the 4th that I know of now in the auto sector! OScar was first (though production/sales may not be planned, not sure), then Local Motors, and recently Splitwheel.

What better way to serve our customers than to ASK them what they want, and then give it to them?

Welcome to the fold!