Comment on Node ant

Rick Sebok — Tue, 25 Nov 2008 09:51:57 -0500

Good article. There's no doubt that social media outlets are a high growth industry and potential opportunity for companies to interact with consumers. On a larger scale, I'm wondering how many big brands (like those mentioned in the article) are actually evaluating the financial impact of their social media investments on sales? How do these results compare to other marketing and media investments? If "34 Papa John downloads" is an indication of whether consumers really want to interact with big companies, then perhaps these companies really don't belong on facebook or twitter.