http://www.fastcompany.com/member_recent_content/146198 Member recent activity block for member profile page en http://www.fastcompany.com/comment/comment-node-ant-3054 <p>Karen, Your comments about "no fool-proof method for testing names" is right on. Yahoo!, Monster or Google would never have passed a focus group. So much of it depends on what the business owner(s) want from the name (i.e. a name that's conservative, or disruptive, or creative, or trademark-able, etc.) It also depends whether it's a small company, such as a consultancy, where the name can be explained in person. With bigger companies, the name really has to stand on its own, without someone to explain its Latin origins or that it's a nearby mountain peak.</p> <p><a href="http://www.fastcompany.com/comment/comment-node-ant-3054">read more</a></p> Fri, 14 Nov 2008 09:37:31 -0500 Phillip Davis 1081467 at http://www.fastcompany.com