Building A Greenwash Crisis Plan

maryanne conlin — Sun, 16 Nov 2008 10:49:15 -0500

I started writing this post a few weeks ago, inspired by this article, PR Agency Warned Starbucks About Wasteful Water Policy. Like, what were they thinking?

Comment on Node ant

maryanne conlin — Thu, 13 Nov 2008 09:00:04 -0500

Whole Foods has competition from new entry, Sprout where I've found much more reasonable prices. I think we'll see Whole Foods adpat by revising their product offerings, reducing margins and, of course, squeezing manufacturers - which really means green and organic product producers, especially smaller ones need to develop strong positioning statements beyond green, ramp up their marketing, in perhaps non-traditional ways and look closely at ways to streamline production.