Comment on Node ant

Jeffrey McCloskey — Sun, 23 Nov 2008 21:55:15 -0500

Sure, everyone feels good when they know they have purchased something made by a "green" process or if they recycle or use fossil fuels more efficiently. When it comes to companies reporting on their green initiatives, there's transparency, just not consistency in the definition. I have no issues with companies leveraging their green initiatives via marketing. They might be going green and putting it to their advantage. Whether it buys them more social awareness points or just increases sales, GOOD for them. - Jeff McCloskey Carey Business School

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Jeffrey McCloskey — Sun, 09 Nov 2008 21:21:43 -0500

I could not agree more with this author. CSR needs to be an essential component of ALL successful organizations today. Reaching out to strengthen their local communities is a win-win for both the nonprofits in need and the companies willing to help. I can see how by companies engaging nonprofits by utilizing their best resource, their talented execs and professionals.

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Jeffrey McCloskey — Sun, 09 Nov 2008 20:46:30 -0500

It’s my belief that in order for the Green Movement to be sustainable, there needs to be both significant transparency with respect to their claims and reporting. It needs to be substantiated with solid evidence with metrics and transparent reporting. Today’s consumers and stakeholders are much more engaged than those of past generations. If you make any claims about ‘How green’ you are – you had better have the data to back it up.
While the mandated take-back recycling of e-waste products is a great green initiative, I am very concerned about the transparency of the industry.

Comment on Node ant

Jeffrey McCloskey — Sun, 09 Nov 2008 19:48:50 -0500

The idea of both local entrepreneurs and non-profit organizations taking innovative approaches to solve some very difficult problems is unreal. It goes to show you that even innovative business solutions can come out of the devastating catastrophe of Hurricane Katrina. I am especially impressed with both The Idea Village and the NOLA 180 program. I like how The Idea Village is focusing their efforts on providing the necessary services to local entrepreneurs in the local New Orleans area to advance the area’s economic development.