THE AD AGENCY EVERY BUSINESS WANTS TO HIRE.

eustacia k. — Mon, 29 Sep 2008 12:31:23 -0400

1. They win new business in the slowest economy. They are thriving (and not just surviving) in times when other agencies are begging for business. They are the ones that are attracting new clients who don't seem to have a budget, but will find the funds to just work with the agency. Why? Because they are good at what they do ALL THE TIME.

The Power of the Brand Story.

eustacia k. — Mon, 29 Sep 2008 10:18:58 -0400

Those of us in the daily grind of advertising work in brands all day; brand personality, brand voice, brand building, brand positioning, brand equity, yadi yadi yah. But in all the day-to-day monotony, how often do we remember the brand story? Those stories. The inspiring narratives behind the brand that can create an immediate connection with existing or new audiences. Extremely powerful tales that inspire and motivate people to act.

Comment on Node ant

eustacia k. — Sun, 28 Sep 2008 14:40:49 -0400

Great learning about the story behind NING. It was a wonderful article.

Comment on Node ant

eustacia k. — Fri, 12 Sep 2008 18:02:28 -0400

Karen -
Love OddPodz and the creative test on your site. This was a delightful article to read.
thank you.

Comment on Node ant

eustacia k. — Fri, 12 Sep 2008 17:52:18 -0400

The Work. The Work. The Work. You can't go wrong with "Hooray Beer" - simple and to the point. And the credit card slogans from AMEX to Visa to MasterCard are within their own right, "sheer brilliance."

Did we miss, "MY Bologna has a first name it's o-s-c-a-r??? I think that's another worthy one to note.