The State of the Blogosphere

Randa Clay — Wed, 01 Oct 2008 22:41:03 -0400

Technorati has released its 2008 State of the Blogosphere report and it's an interesting read, particularly if you're not yet convinced of the place that blogging has in the corporate world (read it here). Blogs are becoming a pervasive, mainstream phenomenon and increasingly we will see that customers are going to expect this type of communication from the companies they do business with. Here are some selected statistics from the report and some quotes from some of the thought leaders in the area:

Case Study: General Motors Blogs

Randa Clay — Sun, 21 Sep 2008 18:49:30 -0400

5 Reasons Your Business Needs a Blog

Randa Clay — Mon, 15 Sep 2008 09:10:01 -0400

My name is Randa Clay, and I am a designer and marketing consultant with my main focus being design and development for WordPress. Beyond graphic design, my background includes work recommending, coordinating, executing and analyzing marketing initiatives for large brands, such as The Limited, Victoria’s Secret, Goody’s, Express and more. This is my first post on the Fast Company site, and look forward to discussing ways to improve customer relationship management through a well-designed website and blog.