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Kyleigh Helfrich — Wed, 12 Nov 2008 20:51:12 -0500

I agree that there should be a central "clearing house" if you will of information on companies that are going out of there way to not only be environmentally friendly but create sustainability. I think its hard to find out about the good things that companies are doing unless they spend hundreds of millions of dollars on marketing and branding like a company like GE does on their Econimagination products. It is sad that many times there is such a disconnect between doing "good" and profiting from it. When the urban community embraced Timberland's the company made a fortune.

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Kyleigh Helfrich — Wed, 12 Nov 2008 20:41:42 -0500

That is a great question David! I think it begs the question, if the government starts "incentivizing" individuals to do "good" for humanity will it really be "doing good?" Corporations do gain benefits from their social responsibility initiatives but the employees don't receive those benefits but they many times are the ones doing the work or the "good." I think the mantra "it is better to give than to receive" is what motivates individuals to help their fellow man. Just as Jeff was talking about what motivated him to go to New Orleans and help rescue pets.

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Kyleigh Helfrich — Sun, 09 Nov 2008 23:53:48 -0500

It is so refreshing to read an article about the positive things that are being done in the face of tragedy and adversity. The media so often focuses on the negative that I think we become numb to it. Also, it is also wonderful to see a focus on the creativity of the non-profit community and not what "big business" or the government is doing to solve the problems left by the hurricane. It is amazing what small, grass-roots groups can accomplish when they are motivated.

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Kyleigh Helfrich — Wed, 22 Oct 2008 11:18:19 -0400

While the core of what Mr. Lahde is saying is true...greed did bring down the house so to speak...it's always amazing how one suddenly comes to this conclusion after they got rich and walked away. Its pretty easy to cast blame on all of the AIG, Lehman giants when you are not the one sitting in front of congress validating your actions. The current situation we are in is all about finger pointing. The CEO's, the shareholders even the current administration. This discussion is not one that we should be having.

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Kyleigh Helfrich — Mon, 13 Oct 2008 20:02:35 -0400

There seems to be a disconnect between the corporate responsibility initiatives at Timberland, goals/ethics of Jeff Swartz and the brand itself. Perhaps more customers would buy the product if the brand marketed these values? Swartz says that he wants his brand to embody "confidently striding through life's challenges" but does the consumer get that? Does the brand say that? And if so, what does that even mean? Today there is a huge segment of the population who want to support brands that directly assist causes. Whether it is alleviating aids in Africa - i.e.