Enhance Your Insurance Marketing with a Call to Action

Jason Bland — Tue, 20 Oct 2009 13:24:16 -0400

When you have traffic on your insurance website, you are only
halfway to your goal. Google wants to see high quality websites with
error free code and professional design. Designs that offer easy
navigation for both your end user and the search engine bots are key to
getting favorable rankings in the search engines.

Once you have a professional insurance website with inbound links,
and your website appears on the first page of search results, then it
is time convert traffic to new policies.

Syndicating Links for Search Engine Optimization

Jason Bland — Tue, 20 Oct 2009 13:23:32 -0400

To get to the first page of Google and other search engines, you
need links to your website. That is to say, you know other websites to
link to yours without you linking back to them. By now, most people
looking into search engine optimization have heard that.

What is the best way to do that? Content and syndication. When an
article is written about your company and posted into blogs that
syndicate into Google Blog Search, article directories, how-to’s, etc,
then it becomes available for the public to use.

Syndicating Links for Search Engine Optimization

Jason Bland — Tue, 20 Oct 2009 13:23:16 -0400

Your Law Firm Marketing Needs a Call to Action

Jason Bland — Tue, 20 Oct 2009 13:20:10 -0400

When you have traffic on your law firm’s website, you are only
halfway to your goal. Google wants to see high quality websites with
error free code and professional design. Designs that offer easy
navigation for both your end user and the search engine bots are key to
getting favorable rankings in the search engines.

Once you have a professional website with inbound links, and your
website appears on the first page, then it is time convert traffic to
new cases.

Immediate Traffic from Online Law Firm Marketing

Jason Bland — Thu, 08 Oct 2009 13:25:14 -0400

Unlike other legal marketing
and search engine optimization companies, we like to express an honest
expectation of how search engine optimization works. The search engine
optimization process is progressive, which means a newly optimized
website will gradually make its way to the first page of Google for its
related search terms.

Optimizing Your Existing Attorney Website

Jason Bland — Thu, 08 Oct 2009 13:24:40 -0400

As the web standards change, your website may become an obsolete part of your law firm marketing
effort. However, not all attorney websites are over the hill. You may
in fact own a search engine friendly website that just needs a few
modifications.

Here is a checklist to determine whether or not you need to upgrade your site’s design.

Your Law Firm’s Website is the New Marble Floor

Jason Bland — Thu, 08 Oct 2009 13:23:14 -0400

Upgrading your law firm’s design could possibly upgrade your
website’s performance. Imagine for a moment that you are shopping
online for an item. You use the usual methods to find websites that are
selling the very item you need or want.

Good Law Firm Websites Rank Number One

Jason Bland — Thu, 08 Oct 2009 13:22:37 -0400

As new methods of online law firm marketing
surface and existing forms get enhanced, it’s important to notice
another change in the webosphere. Things are getting prettier.

Designing Your Law Firm Website Like Apple without Sacrificing SEO

Jason Bland — Thu, 08 Oct 2009 13:22:15 -0400

What Your Law Firm Can Learn from Apple Part II

Last week, we discussed the simplistic, clear, and intuitive brand
of Apple. With their easy to identify stores, no frills image, and use
of negative space (white space), they have been able to dominate their
markets in a way that “clutter as much as possible” Microsoft has not.

What Your Law Firm Can Learn from Apple

Jason Bland — Thu, 08 Oct 2009 13:21:34 -0400

An easy way to stay ahead of the competition is to look at other law
firms in your area to see what they are doing, and then implement a
better strategy. That’s actually basic marketing. However, to really be
an innovator in your field, look around at other industries and see
what you can learn from them.