http://www.fastcompany.com/member_recent_content/134316 Member recent activity block for member profile page en http://www.fastcompany.com/blog/bill-taylor/experiential-marketing-blog/changing-face-face-face-marketing <p><p><a href="http://www.fastcompany.com/blog/bill-taylor/experiential-marketing-blog/changing-face-face-face-marketing">read more</a></p> generation-Y Bill Taylor trade shows face-to-face experiential marketing Advent Innovation Technology Management Thu, 21 Aug 2008 14:38:09 -0400 Bill Taylor 976663 at http://www.fastcompany.com http://www.fastcompany.com/blog/bill-taylor/experiential-marketing-blog/immersive-marketing-challenge-your-audience <p> Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’ </p> <p> Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide a high level of challenge that is matched with appropriate level of skill by the consumer. </p> <p><a href="http://www.fastcompany.com/blog/bill-taylor/experiential-marketing-blog/immersive-marketing-challenge-your-audience">read more</a></p> generation-Y trade shows experiential marketing Innovation Leadership Management Design Thu, 21 Aug 2008 13:16:24 -0400 Bill Taylor 976571 at http://www.fastcompany.com http://www.fastcompany.com/comment/comment-node-ant-1508 Thu, 21 Aug 2008 12:49:18 -0400 Bill Taylor 976548 at http://www.fastcompany.com