http://www.fastcompany.com/member_recent_content/132690 Member recent activity block for member profile page en http://www.fastcompany.com/comment/comment-node-ant-2470 <p>This is bang on Valeria. I especially like this line "It is those brands that react, activate and engage that will benefit, especially in tough times." Many brands are going to be pressured to reduce the amount of money they are investing in marketing and PR. So will they see social media listening and engagement as a "marketing experiment" or will they see this as a natural extension of their customer relationship building (support, sales, partnerships etc...)? Will customers be any less likely to be sharing opinions/likes/dislikes/issues/needs online during a recession or more?</p> <p><a href="http://www.fastcompany.com/comment/comment-node-ant-2470">read more</a></p> Mon, 20 Oct 2008 10:49:11 -0400 David Alston 1051250 at http://www.fastcompany.com