Comment on Node ant

Joe Mechlinski — Tue, 23 Sep 2008 21:09:10 -0400

Because I love Fast Company, I assumed this would bring a local community of similar interests in business, etc...

Facing the New Facebook

Joe Mechlinski — Tue, 23 Sep 2008 21:07:15 -0400

I didn’t score that high on my verbal SATs but I think I can manage
a simple analogy here. Coffee:Social Networking :: Starbucks:Facebook.

Why do we love Facebook? It’s not because you can poke someone on
the other side of the world. It’s not because for months you’ve been
able to plant a comical or raunchy bumper sticker on your friend’s
wall. And it’s certainly not because you can view advertisements that
“magically” speak to your exact age and music tastes.

Baltimore - Company of Friends

Candidates for Hire

Joe Mechlinski — Tue, 09 Sep 2008 23:01:58 -0400

It’s been two weeks of partying for America’s biggest parties – the Democrats and Republicans. Now four candidates have officially submitted their resumes for the two highest offices in America. Nearing the end of this very long interview process, only two of them will be able convince us - the decision-makers - to select them for the jobs.

So let’s put all political opinions and special interests aside.
We’re not businesses operating out of Hollywood or Capitol Hill so
we’re capable of keeping our presidential picks completely to
ourselves, right?

Who own's the idea?

Joe Mechlinski — Sun, 10 Aug 2008 20:21:04 -0400

So you are talking with a prospect experiencing significant pain.
You know he needs what you are selling – but doesn’t know it yet. How
do you get him to come to that decision? Should you tell him what he
needs? Or should intelligent salespeople ask prospects what they need,
and then bring them around to the same answer?

It is matter of form over substance here. We teach in our classes
that when the prospect owns the idea – as opposed to you owning the
idea and preaching what it is – you are more likely to get the sale.