Comment on Node ant

Phill Barufkin — Sat, 03 Oct 2009 22:28:19 -0400

With abundance of content and clutter that exists online, crucial to an effective i-marketing program is a relevant purpose that disrupts and affects actions. To which I would add two more lessons to consider: #7) Set measurable marketing objectives that have a desired action that advances the business. #8) Focus on results by monitoring the performance, which is a Herculean benefit of marketing in the virtual realm.

Phill Barufkin

Comment on Node ant

Phill Barufkin — Sat, 14 Mar 2009 12:59:07 -0400

Intriguing. The technology isn't as interesting as the consumer insight that inspired the compelling innovation. In addition to the lessons referenced, there is another related to researching, talking to and evaluating consumer to glean insights that could inspire powerful business ideas.

Phill Barufkin

Comment on Node ant

Phill Barufkin — Fri, 21 Nov 2008 19:55:32 -0500

Thought provoking, but "Abuse" is somewhat of an overstatement. I laud companies for trying to stay out in front by using social media, but caution that they should not jump into using these tools without thoughtfully plotting a course of action. If the company has a learning culture, which is what I encourage with my clients, than even if they stumble along the way they will make adjustments. Of course, there will be wrong turns and mistakes when venturing into uncharted territory. But nothing ventured, nothing gained.

Comment on Node ant

Phill Barufkin — Thu, 20 Nov 2008 17:07:57 -0500

The main point of this article equally applies to any branding element, such as logos, copy/content treatment, and visual style. Sure music often is overlooked and under utilized, but music alone will not get the job done. Energy should be put towards thinking through every branding tool and how to use them in combination to personalize the consumer experience and make the company standout in a meaningful way.