Comment on Node ant

Karrie Sullivan — Fri, 13 Feb 2009 23:08:01 -0500

Mr. Porter certainly has his work cut out for him. Microsoft's "everything to everyone" approach to product development and marketing means that without a clear definition of audience, goals, and message their retail stores will meet the same fate as Gateway.

A Busy Professional's Plea: Please Use Flash Sparingly...

Karrie Sullivan — Fri, 13 Feb 2009 21:51:29 -0500

Flash websites make the busy professional's mobile experience with your company unmanageable. Who cares? You do if your brand appeals to busy professionals like me who can't survive without our mobile phones...

Flash is pretty but it's not useful if it kills your customer experience.

Social Media Publishing; You Can Do It Like the Pros...

Karrie Sullivan — Sun, 17 Aug 2008 17:22:46 -0400

I was asked recently by a small business owner whether it would be smart of her to use Facebook to market her business and for a recommendation on whether to use myn10.com. My friend is an executive coach who thrives (as most consultants/service providers do) on her professional network. My email back to her turned out to be more like a whitepaper or blog post so I thought I'd share:

Fast Talk Response -

Karrie Sullivan — Mon, 11 Aug 2008 22:52:39 -0400

I wonder whether we're asking the right question.

Personel costs are typically a very small portion of any company's balance sheet thus have only a small affect on the bottom line when the cost is reduced.

Simply creating a shorter work week and work hours during an economic downturn seems to be a bit short sighted. Unless I've been locked in a closet somewhere strategists still recommend investment and growth during a downturn.

Dirty Marketers

Karrie Sullivan — Mon, 21 Jul 2008 22:28:58 -0400

As a marketer I have to admit that I had a rather visceral reaction to the June 2008 article by Dan and Chip Heath called "Dirty Marketing Campaigns: How marketers create disgust and embarrassment -- and why we shouldn't put up with it." (http://www.fastcompany.com/magazine/126/a-dirty-shame.html)

Comment on Node ant

Karrie Sullivan — Sat, 19 Jul 2008 21:30:12 -0400

While basic the article hits on some good points that most companies are trying to figure out right now. The message about how social media will affect how companies go to market hasn't gotten through yet (otherwise IT would be working on how to mitigate risk and leadership wouldn't see social sites as time wasters).

Fast Talk Response -

Karrie Sullivan — Sat, 19 Jul 2008 20:08:25 -0400

Of course it's always easier to find a job when you've got one. That's probably why I have more companies on my resume than I have friends in Facebook but I digress...

Assuming the RIFed individual has and actively works their network - hang out the shingle - become president of one's own consulting company - which is just smart marketing on the resume. Then work that network for project work as well as permanent opportunities.

When the economy gets tight smart companies tend toward a flexible workforce to fill gaps -- independent consultants, agencies, etc. Capitalize on it!

Fast Talk Response -

Karrie Sullivan — Thu, 26 Jun 2008 17:21:47 -0400

I hope he's still around to see his winnings at the end of the 10 year bet. Following the "hedge funds are as good or bad as the folks that are operating them..." principle and assuming that hedge managers are no better or worse than others - one would have to assume that over time the difference between index and hedge funds will be a wash.