Comment on Node ant

Daniel Ghinn — Wed, 25 Jun 2008 19:42:29 -0400

Social networking has been around since the start of time. The difference today is that thanks to technology and the worldwide growth of the Internet, we can all connect and interact much more quickly. This makes for rapid growth in popular phenomena such as Facebook, which is simply tapping into the way people like to interact.

Pharmaceutical blogs bring customers closer

Daniel Ghinn — Wed, 25 Jun 2008 17:58:45 -0400

In the super-regulated world of pharmaceuticals, some of the world’s largest corporations are using digital media to get closer to customers and advocates. GlaxoSmithKline and Johnson & Johnson are using blogs to engage in meaningful dialogue with people in the United States, providing a surprisingly informal channel of communication in contrast to their usually ‘polished’ corporate brand image.

Comment on Node ant

Daniel Ghinn — Wed, 25 Jun 2008 17:29:39 -0400