Selling into the Competitive Maelstrom

Mark Walker — Tue, 17 Jun 2008 19:05:11 -0400

Little doubt exists in the mind of most business people that
the days in which we live are perhaps the most turbulent of any in recent
memory. Truth is, any time there is a
downturn in the amount of business activity available in any given market,
competition increases as suppliers of goods and services vie for a greater slice
of a shrinking pie. Growing your
business in a time of general economic growth is not rocket science; in some
respects one need only be sensitive to the needs of the market in terms of