http://www.fastcompany.com/member_recent_content/123091 Member recent activity block for member profile page en http://www.fastcompany.com/node/889749 <p>I think that Apple's ads succeeded because </p> <p>1) The commercials made them look cool<br /> 2) The products actually are cool</p> <p>What is this ad agency supposed to do with Microsoft? Apple is easy... glorify the products and features that make the computers so great. What does Microsoft have? Exactly what the Apple commercials point out: spread sheets and documents and such. Their "creative" (if you even want to call it that) software like Movie Maker and stuff (do they even have anything creative besides movie maker?... oh yeah Paint hahaha) is HORRIBLE.</p> <p><a href="http://www.fastcompany.com/node/889749">read more</a></p> Fri, 13 Jun 2008 14:56:47 -0400 Fred Parks 889749 at http://www.fastcompany.com