Fast Talk Response -

Jeremiah Walker — Wed, 11 Jun 2008 15:52:55 -0400

The ad campaign for American Apparel definitely caters to a skinnier rock and roll hollywood customer. Although the brand has cheap items, I don't think it appeals to a woman who wears a size 14 or a man that has a waist size of 38-42. Does it undermine its customers, not really, because its catered to a specific customer not all consumers.